Using Mobile Data to Overcome ‘Customer Amnesia’
Understanding your customer’s behavior requires you to ask three questions: Who is the visitor? What are they looking for? And did they visit your physical location? Most companies encounter their...
View Article5 Underused Marketing Strategies with Big Payoffs
The recent revelation that $14 billion in co-op advertising dollars go unused each year made me wonder what other areas of marketing are underutilized. Co-op remains the biggest omission. It is not...
View ArticleWebinar: Enhanced Content – The Local Search Data Gap
Please join the Local Search Association (LSA), Go Local Interactive and Infogroup for an exclusive webinar presentation next Thursday, September 24 from 2:00 pm – 3:00 pm ET. Local business listings...
View ArticleHow Small Businesses Can Maximize Their Impact Using Mobile Location Data
Everywhere you turn, conversations about digital marketing are hyping mobile as the absolute must-have marketing channel. While talk about capitalizing on mobile data collection and its usage is top on...
View ArticleWhat’s Keeping European Local Media Publishers Awake at Night?
This week I’m in Prague for the SIINDA conference. One of the sessions I’ll be moderating is a CEO lunch that will feature many leading European local media publishers. SIINDA surveyed them ahead of...
View ArticleData: 54% of Retailers Say Digital Targeting Not a Priority
When it comes to targeting consumers on digital media, over half of retailers said this is not a priority right now. A new Altimeter study of 500 CPG brands and retailers showed that most brands...
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Will Offline and Store-Visit Tracking Become Mandatory?
YP released a report (reg. req’d) that offers a range of data on mobile advertising on its network. The report discusses impression volume, the distribution between operating systems (61% Android),...
View ArticleWebinar: Unified Reporting – Taming Data Overload with Integrated Analytics
Please join the Local Search Association (LSA) and TapClicks for an exclusive webinar presentation next Tuesday, November 24 from 2:00 pm – 3:00 pm ET. As local media marketing has shifted towards...
View ArticleMarketers Overwhelmed by Influx of Digital Marketing Data
As businesses follow consumer audiences to the various digital outlets they use, understanding how or if these marketing efforts are impacting purchases is a major challenge faced by businesses big and...
View ArticleConsumers Want Personalized Messages, Marketers Not Delivering
While 66% of marketers think that they are doing an excellent or very good job at personalizing advertisements or marketing communications, only 31% of consumers report that companies are consistently...
View ArticleData: Location Data Boosts Ad Engagement 30%
Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to 30% when accurate location data is...
View ArticleSimplifying the Online-to-Offline Conversion Funnel
Most aren’t taking advantage of the new technologies that allow marketers to track mobile users as they move around the real world and enter stores. The biggest challenge is that some of these methods...
View ArticleMoz Webinar Replay: How to Measure Success in Local Search
Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored the broader set of metrics and...
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YP’s Audience Cartography to Bring Location “Stories” to Brands
Location data’s prominence in the advertising and marketing world continues today with a new announcement from YP. The company released information on Audience Cartography, its process for...
View ArticleA Taste of #PlaceConf (Chicago, September 21)
This week we added a number of speakers to the agenda for the 2016 Place Conference coming up in Chicago, September 21 including reps from Google, PlaceIQ, Foursquare, NinthDecimal, xAd, Swirl, YP,...
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The Battle Over Fast Food Foot Traffic: xAd Data Reveals Morning & Late Night...
Location data are increasingly revealing customer behaviors and how marketing campaigns impact foot traffic at retail stores and restaurants. From knowing the brick and mortar locations that Pokémon Go...
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What’s the Ideal Media Mix for Marketers Who Don’t Understand Consumer Journey?
Marketers are struggling to keep up with consumers as the number of channels and platforms grows. Multiple studies and trend data offer a complex portrait of the customer journey, which many marketers...
View ArticlePlace Conference Workshop: How to Do Location Better
The Place Conference is September 21 in Chicago — a little less than a month away. We’re now getting lots of buzz and seeing more brands register. (Speakers that initially passed are now coming back...
View ArticleHow AI & Location Insight Can Solve the Franchise Analytics Problem
Franchises are equipped with a unique position in the local business landscape. Individually operated, they serve an immediate geographic area and often function as a small, local business. However,...
View ArticleWhat the Data Show about Location Intelligence in Advertising (or Lack Thereof)
Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness. In fact, location data is becoming a critical (and soon mandatory)...
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